SoccerClub.com
OK - Full Disclosure - It's our other Website. We started SoccerClub! in 1997. It was originally called SoccerCoach!, but that did not seem to include range of content that we were looking to provide for the soccer coach, player and administrator.
The earliest story about the power of the Internet was that my very first Website post was negative story about another soccer Website that had been running for about a year, but required a fee to see the content. In less that two hours I had received a note from that Webmaster explaining the situation. How the news spread to him so fast was amazing, but we were on the soccer community radar very quickly.
URL: www.soccerclub.com